Domain names that you buy comprise two parts: word + TLD
When selecting domain names, keep the following SEO considerations in mind:
- Pick a well known and popular top level domain “TLD” ending that is popular, such as: .com, .net. .org, .tv
- Alternatively, pick a country code level TLD that matches the country where you do business or where you will do business, because Google geo-locates domain names based on the TLD.
- Good domain names are one-word, preferably correctly spelled, plus the TLD ending.
- If you choose a two-word domain name, make sure that it is easy to spell, with no repeating letters between the first and second words.
- Try to get a domain name that is the exact first word or the first two words of your business name. If you can’t get such a domain name, change the name of your business or try to buy it from the owner.
- Check the word(s) in Google Keyword Planner to see the topics that the word(s) are associated with and the search volume for the word(s) in the geographic area where you will do business.
- Check to make sure that the words are not trademarked for the goods and services that you will offer, in the country where you will do business.
- Check the ranking of other similar domain names on alexa.com.
- Use lists of expiring domain names to get ideas for your domain names. I recommend checking out Canada’s .ca expired list every week:
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