Categories
eCommerce

Are there any draw backs to building an e-commerce store on Shopify compared to WordPress?

The biggest drawback of using Shopify for your ecommerce store over WordPress is that it’s easier to build up content on a WordPress website to get more targeted SEO traffic than on Shopify.

Shopify doesn’t offer much of a content management system. It’s primarily a product management system with ecommerce built in.

Michaelsecom Tweet about WordPress vs Shopify

Drawbacks of Shopify

The main drawbacks of using Shopify for your ecommerce store over WordPress are:

  • Limited content management environment for building on-page content to drive organic SEO traffic to your website.
  • Limited categories for products (Shopify uses collections).
  • Shopify has a higher monthly expense than typical WordPress website hosting options.
  • Shopify requires you to use their merchant Visa, MasterCard, and Amex system at their fix rates that depend on your package. You can’t use third-party competitor credit card merchant providers, so you will pay more as your business grows.
Plan featureBasic ShopifyAll the basics for starting a new businessShopifyEverything you need for a growing businessAdvanced ShopifyAdvanced features for scaling your business
Monthly priceUSD$29/monthUSD$79/monthUSD$299/month
FEATURES
Online StoreIncludes ecommerce website and blog.YesYesYes
Unlimited productsYesYesYes
Staff accountsStaff members with access to the Shopify admin and Shopify POS.2515
24/7 supportYesYesYes
Sales channelsSell on online marketplaces and social media. Channel availability varies by country.YesYesYes
LocationsAssign inventory to retail stores, warehouses, pop-ups, or wherever you store products.up to 4up to 5up to 8
Manual order creationYesYesYes
Discount codesYesYesYes
Free SSL certificateYesYesYes
Abandoned cart recoveryYesYesYes
Gift cardsYesYesYes
Professional reportsNo–YesYes
Advanced report builderNo–No–Yes
Third-party calculated shipping ratesShow calculated rates with your own account or third-party apps at checkout.No–No–Yes
SHOPIFY PAYMENTS
Fraud analysisYesYesYes
Online credit card rates2.9% + 30¢ USD2.6% + 30¢ USD2.4% + 30¢ USD
In-person credit card rates2.7% + 0¢ USD2.5% + 0¢ USD2.4% + 0¢ USD
Additional fees using all payment providers other than Shopify Payments2.0%1.0%0.5%
POINT OF SALE
Shopify POS LiteAccept in-person payments instantly at pop-ups, markets, fairs, and more.YesYesYes
Shopify POS ProStore management tools and omnichannel features essential for brick-and-mortar businesses.+plus$89 USD/moper month+plus$89 USD/moper month+plus$89 USD/moper month
Shopify Merchant Costs

Categories
Domain Names

Domain Names

Domain names that you buy comprise two parts: word + TLD

When selecting domain names, keep the following SEO considerations in mind:

  • Pick a well known and popular top level domain “TLD” ending that is popular, such as: .com, .net. .org, .tv
  • Alternatively, pick a country code level TLD that matches the country where you do business or where you will do business, because Google geo-locates domain names based on the TLD.
  • Good domain names are one-word, preferably correctly spelled, plus the TLD ending.
  • If you choose a two-word domain name, make sure that it is easy to spell, with no repeating letters between the first and second words.
  • Try to get a domain name that is the exact first word or the first two words of your business name. If you can’t get such a domain name, change the name of your business or try to buy it from the owner.
  • Check the word(s) in Google Keyword Planner to see the topics that the word(s) are associated with and the search volume for the word(s) in the geographic area where you will do business.
  • Check to make sure that the words are not trademarked for the goods and services that you will offer, in the country where you will do business.
  • Check the ranking of other similar domain names on alexa.com.
  • Use lists of expiring domain names to get ideas for your domain names. I recommend checking out Canada’s .ca expired list every week:
    https://www.cira.ca/ca-domains/tbr

Trademark Searches

Trademark searches

Buy a USA USPTO trademark search for $500 to clear a domain name for your website, your brand identity, and your company name.

Buy an automated Canadian CIPO trademark search for $200 to clear a domain name for your website, your brand identity, and your company name.

Categories
SEO

SEO and Social Signals

Social signals come from visitors to your website that clicked on links that appear on various social media platforms. Google is able to determine the source of these signals and logs them for analysis in its algorithm.

Do Social Signals improve your SEO?