The biggest drawback of using Shopify for your ecommerce store over WordPress is that it’s easier to build up content on a WordPress website to get more targeted SEO traffic than on Shopify.
Shopify doesn’t offer much of a content management system. It’s primarily a product management system with ecommerce built in.
Drawbacks of Shopify
The main drawbacks of using Shopify for your ecommerce store over WordPress are:
- Limited content management environment for building on-page content to drive organic SEO traffic to your website.
- Limited categories for products (Shopify uses collections).
- Shopify has a higher monthly expense than typical WordPress website hosting options.
- Shopify requires you to use their merchant Visa, MasterCard, and Amex system at their fix rates that depend on your package. You can’t use third-party competitor credit card merchant providers, so you will pay more as your business grows.
|Plan feature||Basic ShopifyAll the basics for starting a new business||ShopifyEverything you need for a growing business||Advanced ShopifyAdvanced features for scaling your business|
|Online StoreIncludes ecommerce website and blog.||Yes||Yes||Yes|
|Staff accountsStaff members with access to the Shopify admin and Shopify POS.||2||5||15|
|Sales channelsSell on online marketplaces and social media. Channel availability varies by country.||Yes||Yes||Yes|
|LocationsAssign inventory to retail stores, warehouses, pop-ups, or wherever you store products.||up to 4||up to 5||up to 8|
|Manual order creation||Yes||Yes||Yes|
|Free SSL certificate||Yes||Yes||Yes|
|Abandoned cart recovery||Yes||Yes||Yes|
|Advanced report builder||No–||No–||Yes|
|Third-party calculated shipping ratesShow calculated rates with your own account or third-party apps at checkout.||No–||No–||Yes|
|Online credit card rates||2.9% + 30¢ USD||2.6% + 30¢ USD||2.4% + 30¢ USD|
|In-person credit card rates||2.7% + 0¢ USD||2.5% + 0¢ USD||2.4% + 0¢ USD|
|Additional fees using all payment providers other than Shopify Payments||2.0%||1.0%||0.5%|
|POINT OF SALE|
|Shopify POS LiteAccept in-person payments instantly at pop-ups, markets, fairs, and more.||Yes||Yes||Yes|
|Shopify POS ProStore management tools and omnichannel features essential for brick-and-mortar businesses.||+plus$89 USD/moper month||+plus$89 USD/moper month||+plus$89 USD/moper month|
|Shopify Merchant Costs|