SEO best practices are undergoing some major changes these days. Comprehensive and quality content are key to maintaining your ranking in today's environment. Forget about ranking for a specific keyword or phrase in each post or page. Focus on creating content that is comprehensive enough that your readers don't have to go anywhere else to learn what they need to learn about a certain topic. Focus your time on updating that same content frequently enough so that it remains fresh and authoritative, instead of making new pages for similar keywords.
Watch this video for an example on best practices on making your content comprehensive on a certain topic. In this example, Rand Fishkin talks about comprehensive content regarding cellphones and cellphone providers. The same principles will apply to almost any other topic.
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